Focus Groups and structured telephone interviews


Focus groups and/or structured telephone interviews to carry out specific pieces of research or to test the market for specific business models are also commissioned.

Focus groups may be set up as stand-alone projects or comprise part of a larger project. As well as providing a final summary report (or incorporating the findings into a larger report), Gold Leaf also provides full transcripts of proceedings of all focus group meetings.

Structured telephone interviews are more likely to be set up as part of a larger project where the main vehicle used for the research is often a worldwide online survey. This can be complemented by in-depth structured telephone interviews.

Structured telephone interviews have also played an important role in assessment work for various publishers.
Gold Leaf provides full transcripts of all telephone interviews.
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